Fulita: Contract Wheels Manufacturing and Global Export

Started as a partnership on Jan 01, 1978, Fulita has been involved with the import and export of Car Aluminium Alloy Wheels and Car Accessories. In 1993, the principle business was switched to Aluminium Alloy Wheels and Tires, with the secondary business being Car Accessories. Private brand tires trading business was also ventured into in that year.

Between 1983 and 1995, Fulita entered into joint collaborations with South-East Asian factories to specialise in Contract Manufacturing of Aluminum Alloy Wheels on one mould, one buyer policy. Such expansion eventually led to Fulita being incorporated as FULITA INTERNATIONAL ENTERPRISES PTE LTD.

Ever. since, Fulita International has been involved with a variety of businesses such as Contract Manufacturing, Selling, Designing and Development of Aluminum Alloy Wheels, Import and Export of Automobile Tires, Wheels, Spare Parts and Exclusive Accessories. Fulita International has also been expanding into the region, using the retail chain-shops concept, to promote exclusive in-house private branded products.

Our Products and Brands

At the moment, Fulita International retails established brands of wheels such as Bimmerc, DBM, Daiichi, SWC, and its own private brands. Under tires, Fulita International also caries the Platin brand. To cater to our elite customers, Fulita International manufactures products as according to the specific needs of our clients.

Vision and Goals: Synergy

As the global economy becomes smaller, due to easier operations enabled by E-commerce, computers, and mergers and acquisitions, it is Fulita International’s vision to synergise the best products and partners together. This is to create the best players to compete with the best competitors, all on an equal field. In addition, it is our job to use our experience in the best way to ensure success to all our partners, thus creating a WIN-WIN situation for all.

Corporate Directory

Fulita International Enterprises Pte Ltd
Incorporated as Private Limited on Mar 16, 1994.
Company Chairman: Mr Cheong Kok Siew
President and CEO: Mr Y Hin Teo
Managing Director: Mr Richard Teo
Finance Director: Ms Angie Ng
Company Secretary: PH Leong


Company Registered Office:
B1-06/08 Golden Wall Centre,
89, Short Street, Singapore 188 216

Business Speciality:
1. Focus on small range of goods and services
2. Policy is to expand on uniquely run retailed chainshops concept in SE Asia

Bankers:
1. Development Bank of Singapore (DBS)
2. Maybank

For the purposes of logistics and distributions, the main office in Singapore is the central focal re-distribution point where all goods are repacked and redistributed.